Tuesday, June 15, 2010

Is your candy worth your wrapper?

Dove chocolate........Hershey's Symphony Milk Chocolate with Almonds.....Twix....I could go on and on about my favorite candies.....My mind starts to remember the taste of sweet creamy chocolate....mmmmm...they say "Diamonds are a girl's best friend" well chocolate comes in at a close second.....

So many times we can see the label of a product or a business and good things come to mind...Chick-fil-a: great food but closed on Sundays....Popeye's: has good spicy fried chicken....Southwest Airlines: no baggage fees.  Businesses spend so much money when it comes to marketing their products to make sure that they have a logo that will help sell their product and make their logos memorable for the customers. 

They either use flashy colors, or great design layouts that have a way of sticking in our memory.  For anyone that has ever taken a marketing, design or digital imaging class, you know that when you come up with a brand you cant' just do an okay job....you have to do a great job.  What you create for a brand will become part of people's everyday lives...they'll see the brand on TV or on a poster and all the things your company is known for will start to scroll through their minds. This will either prompt them to buy whatever it is you have OR encourage others to buy it too...

Along with the design, the actual wrapping has to be taken into consideration....if you need to have it freshly sealed, then you need to have a gummy or glued seal so that moisture cannot get into the package and spoil the goods....if it's something you may eat soon after you buy it then maybe just wrapping it will do (think Subway or McDonalds)...whatever the case, the wrapping has a reason for being the way it is....and it needs to do that job.

SO.........

What are you selling?  Does your "inner Jesus"/Holy Spirit/Lifestyle have the correct wrapper?  If most of us had to have a wrapping worthy of what we carry with us, we would be ashamed.  Can people look at us as Christians and know that there is something different?  Jesus is a breath of FRESH air, but so many times we walk around full of HOT air, with bad attitudes.  Our wrappers shouldn't be deceiving either....don't proclaim to be something that you're not. If we say one thing, but act differently we have on the wrong wrapper. Do we church it up on Sundays (and some Wednesdays) then "party like a rockstar" the rest of the week?  And even if we DON'T party, do we act in a less than appealing, unchristian-like manner?    God can do anything and everything but it doesn't help if we don't live actively believing that...we present something great on the outside while the inside is stale and or rotten.....we put so much effort into looking like the most saved & righteous people, but then we don't actually TRY to live that way......we all have struggles, but that's only one batch of our product....not the entire product line....We should live so that others wonder, man that [wrapper] sure seems good, the [product] must be great!!!

So I ask again, is your candy worth your wrapper?